About RCT Logistics

RCT Logistics exists because we’ve seen firsthand what happens when a broker doesn’t follow through. We built something different on purpose.
RCT Logistics logo with the tagline “Driven by Service. Defined by Dedication.” displayed on a black background with red and white text and graphic elements, reflecting their expertise in freight brokerage and flatbed truck load solutions.

We built RCT because shippers deserved better.

The freight brokerage industry has a reputation problem. Brokers who overpromise and go quiet when a load gets hard. Carriers who don’t show. Updates that never come unless you chase them. Shippers who’ve been burned enough times that they expect to be let down. RCT was started to be the answer to all of that. Not the biggest brokerage. Not the least expensive. The most dependable one.

The people behind every load.

RCT was founded by Taylor and Lora Cronin. Taylor came to freight through a background in military operations and hands-on logistics work, where accountability is not optional and following through is the baseline. Lora brings over 30 years of experience in the industry, with deep carrier relationships and a firsthand understanding of what shippers actually need from a broker.

 

Together, they had seen enough of what bad brokerage looks like to build something different on purpose.

 

Forty years of combined logistics experience sit behind every load we move. RCT is intentionally small, not because growth is off the table, but because the hands-on attention every shipper gets from day one is the whole point.

What we believe.

Simple illustration of a clipboard with a red checkmark on a white background, indicating a completed task or approval—perfect for representing organized freight brokerage or the successful delivery of a flatbed truck load.

A promise, not a transaction.

Behind every load is a commitment a shipper made to their own customer. We treat it that way on every shipment, without exception.

Outline drawing of a semi-truck with a red location pin above it, symbolizing GPS tracking or fleet management for dry van trailer and full truckload freight solutions.

Accountability through delivery.

The job isn't done when the truck leaves the dock. We stay involved through delivery because that's where follow-through actually gets tested.

Simple illustration of a smartphone with a red speech bubble above the screen, indicating a new message or notification—perfect for highlighting timely updates in freight brokerage or full truckload freight services.

You'll never chase us.

Real communication means you hear from us before you have to ask. If something changes, you find out from us first not after.

Close-up of a person’s hands gripping an RCT Logistics truck steering wheel, with sunlight shining through the window and parked vehicles visible outside—a true behind-the-scenes moment from a West Michigan freight broker overseeing a flatbed truck load.

What it looks like when a broker actually cares.

It means you get a call when something changes, not an email three hours later. It means the carrier we send was verified before we confirmed, not after. It means the paperwork is handled at delivery so you don’t have to chase it. And it means if something goes wrong, we’re already on it before you know there’s a problem. That’s not a service level. That’s just how we think freight should be handled.

Small by design. Hands-on by standard.

Man in RCT Logistics uniform stands with arms crossed and smiles in an office, with an RCT Logistics sign in the background—showcasing the team dedicated to delivering reliable full truckload freight solutions.

Taylor Johnson

Founder & Lead Freight Broker

Man in RCT Logistics uniform stands with arms crossed and smiles in an office, with an RCT Logistics sign in the background—showcasing the team dedicated to delivering reliable full truckload freight solutions.

Taylor Johnson

Founder & Lead Freight Broker

Man in RCT Logistics uniform stands with arms crossed and smiles in an office, with an RCT Logistics sign in the background—showcasing the team dedicated to delivering reliable full truckload freight solutions.

Taylor Johnson

Founder & Lead Freight Broker

Shippers who count on us.

Work with a team that treats your freight like it matters. Because it does.

RCT is a small, intentional brokerage built around one standard do the freight right, every time, and the rest takes care of itself. If that’s what you’ve been looking for, we’d like to talk.
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